Facebook Basics by Andrea Cole
Facebook Basics by Andrea Cole
Welcome to Facebook! Now that you’ve decided to step into the world of Facebook marketing for your business, there are a few things you should consider as you build out your Facebook page and begin to acquire fans. This first thing you should remember and constantly remind yourself is that social media, in all forms, is about conversations and making connections. You’ll hear this over and over from every social marketer you meet, but that’s because it’s the truth. The second thing to consider is to always go in with a plan. Think about what you want your Facebook Page to do, to say, and to show to your audience. If you keep these things in mind, you won’t get overwhelmed by the plethora of options available to you to help make your Page as fancy as can be.
As we begin our look into using Facebook as an extension of your marketing strategy, let’s take a look at what it means to have a Facebook Page.
A Page is like a standard profile on Facebook, but meant for businesses, products, causes, and a variety of other non-standard human profiles. The best way to think of a Facebook page is as interactive brochure, meant to give customers as much information as possible while answering questions, showing off photographs, and keeping fans up to date along the way. A Facebook Profile, however, is meant for individuals, so that they can interact with friends and family online. The line, of course, can get blurred for super popular people, such as celebrities and high power individuals, but since we’re focusing on businesses and products here, there’s no need to go into that. So let’s take a look into what makes up a Facebook Page, shall we?
The Wall – The wall is one of the most important features of a Facebook Page. This is where you post updates, fans comment on those updates, as well as where fans can post their own comments, questions, etc. This is the interactive part of the basic Page and it begs for use.
Info Page – Tell us about yourself! This section allows you to tell customers and other visitors what it is you do, how long you’ve been doing it, and where. Fill out each section as much as possible. We don’t need the entire life story of your company, but we certainly need more than “Pop’s Candy Store: we sell candy.” Tell us what kind of candy. Is it the candy of our grandparents’ childhoods or the insane mouth dying candies of the ‘90s? Do you specialize in a specific candy or do you have a selection that would turn Willy Wonka’s head?
Photos – A picture is worth a thousand words, so you better be sure you’ve got yours! People love knowing what’s going on behind the scenes at their favorite companies, so why not give them a peek? Do you sell something that’s especially nice to look at? Well, I want to see it! As the saying goes, if you got it, flaunt it! Be sure to include the people at your company, not just the scenery. Remember, social media is about making connections with other people, not just the taffy puller at Pop’s Candy Store.
Applications – There are thousands of applications out there for people to tack on to their Facebook Profiles and Pages. Choosing which ones you want to have on your Page is an important decision and it depends on what you plan to do with your page, what you do, and who your customers are. Do you use Twitter? Well then you may want to let people know that and have you Twitter feed show up in separate section of the Page. Have some great video footage you want to share? Think about adding YouTube to the mix. Combinations are endless.
Insights - Want to know how many people have been to your page and what your fan growth rates are looking like? That’s where Facebook Insights comes into play. By clicking on “View Insights” on the right side of your Page, you’ll be taken to a world of line graphs and bar charts describing your page and its viewers. Don’t worry if this seems a little daunting, you’re looking for a general increase in the number of fans, a steady, if not increasing, number of interactions. The rest of the demographics is just gravy.
Got all of that? Great! Now it’s time to create your Page. If you don’t already have a personal account on Facebook, log on and do that. Then head on over to Facebook Pages and click “+ Create Page” in the upper right hand corner. Follow the instructions and fill in all the information you can in the various profile boxes. Don’t worry if you’re not sure about what to write, you can always go back. When you’re ready for people to start liking your Page, click Publish Page, and it’ll go live! Now you have your Page. Great work! To let your friends know about it, click “Share” in the left hand column and pick the friends you want to
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Photo Credit :: Andrea Cole