What Indie Means to Beth, Of Lorna’s Laces

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Welcome! Let's talk about how specialty retail is changing in the internet age, how retailers and indie brands can work together to wow customers. We love to see small shops, niche e-commerce and small-batch producers thriving!

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by Tara Swiger

What Indie Means to Beth, Of Lorna’s Laces


Beth Casey is the owner and creative force behind Lorna's Laces. She and her crew provide the yarn community with beautiful colors, fabulous yarns and generous smiles. Always on the lookout for inspiration and ideas, she is constantly dreaming up something new to bring to stitchers everywhere.  She lives and works in Chicago where she shares her life with a fabulous husband and the promise of a puppy in the spring.

 

 

I've spent a lot of time trying to figure out what I think indie means. My original post on the subject was more a list of questions than anything else. The reason that I didn't give any real opinions in that piece was that I wasn't sure what the answer was. I'm not sure I'm that much closer, but I'll try.

 

Indie seems to be one of those "I'll know it when I see it" things.


But that's not very helpful, is it?

 

 

It also seems to be easier to talk about what it isn't rather than what it is.


It's not about how the company is organized.


It's not about distribution channels.


It's not about how many people are on the payroll or how good the advertising looks.

 

I guess would distill my definition of an independent business down to one where the owner(s) is still an integral part of the day to day operations of the company.  It's one where the culture, personality and values of the company reflect that of the owners.  It's about the "who" rather than the "how" or the "what".

 

 

This isn't a perfect definition but it seems within striking range.

 

At least for today.

 

What's does indie mean to you? Share in the comments!