You've got the products, you've got the website and you've got the traffic, but still customers aren't biting...and you're not sure why!?
Have you considered the quality of your product images? It doesn't matter how awesome a product is in person, if you can't represent that to customers, they just aren't going to shop.
As a blogger, time and time again I am contacted by shops pitching their products to me, and too many times I'm disappointed by the quality of the photography in those pitches. It's downright frustrating. And, I've felt this disappointment as a customer too. I know we all have.
So, how can you make sure that your photography is showing your products in their best light?
Here are some DOs and DON'Ts and examples of the best practices below each tip.
First of all, I cannot stress the importance of lighting. Natural light is better and so too is avoiding harsh shadows.
image credit: Makool Loves You
Show products in use to give customers in use.
Most importantly, it makes it easier for customers to imagine adding your product to their lives. It can also add some context for the item, especially for things that it may be difficult to tell what it is, e.g. is it a bracelet or a necklace? Photograph clothing on a model, a tea set on a table with tea and crumpets and letterpress stationery on a desk with a pen.
image credit: YOKOO
Get creative with your angles. Don't just shoot your product head on. You want to offer as much detail as possible for customers to fall in love with.
image credit: Kristiana Parn
Include a variety of photos for customers to look—an in-use photo, a close-up and several showing different angles or to show special features.
image credit: Ferntree Studio
Use a macro setting to show more detail.
image credit: nestdecorating
Consider staging your photographs and including props for visual interest.
image credit: Three Potato Four Shop
If shooting products in a traditional studio setting, use consistent backgrounds or make them artfully different, e.g. all white or all patterned fabric.
image credit: rubygirl jewelry
Above all else, do not use dark or blurry photos or photos where clearly the color is off. If your photos did not turn out, try again another day. It will make a difference.
image credit: vadjutka
Finally, if you aren't a good photographer, consider hiring a pro or get a talented friend to help you out. Or investigate working with a student or new photographer who wants to build up their portfolio. Also, bartering goods and services for photography services is always a good option.
Feature Image Credit: Ink & Spind
Jen Wallace shares her indie life at Indie Fixx where she writes about making, creating, cooking, learning, playing, loving, and pretty much anything else that strikes her fancy.