Masterlist: Marketing with Pinterest

As the Community Concierge, I’m always interested to find out what tools our community is using. I’ve been on Pinterest for months, but have only been using it as a note-taking tool (to collect images I like). It didn’t occur to me that it could be a marketing too, until I saw people pinning both my product photos and their photos of what they've made with my yarn.

The most obvious way to use Pinterest to market your work is to make  your items easy to Pin by including a Pin It button in your shop. Megan Auman created a very thorough video, teaching how to do just that. 

• If you want to take it further, Copyblogger collected 56 ideas for using Pinterest to market your work .

• QuickSprout created the most thorough guide for marketing with, including 9 reasons to use it. For retailers and designers:

"Connect with the visual segment of your audience - Pinterest is visual. So it attracts an entirely different crowd…those who may have an appeal for an image over written words."

• If you're still not convinced, check out  KISSmetrics's post with traffic stats and tips on using Pinterest to improve your SEO.

Follow Vianza on Pinterest and share your favorite trade show booths, retail spaces or designers with us.

Are you using Pinterest to connect with your customers?

If so, tell us how!

• taraswiger's blog